High-Schooler Battles McDonald's Over Gender Stereotypes in Happy Meal Toys. High school junior Antonia Ayres-Brown wrote a column for Slate.com (of course!) in which she laments "McDonald's employees asking customers about toy preferences 'pressures innumerable children to conform to gender stereotypes.'" Since McD's corporate HQ stated that its employees are not trained to ask what gender toy customers prefer, Antonia conducted a study: She went to various McDs and discovered that "almost 80% of the time" employees used "gendered terms" to describe Happy Meal toys.
Best part? She then went to the Connecticut Commission on Human Rights and Opportunities to complain. Amazingly, the Commission labeled her complaint "absurd" and dismissed it. I'm surprised she hasn't yet filed a complaint with some other agency now for "psychological distress" ... due to the Commission's harsh choice of wording in its dismissal.Posted by Hube at April 22, 2014 10:05 AM | TrackBack