November 29, 2013

Y'know what's really wrong with ObumbleCare?

You. You're too f***ing stupid:

Are consumers doomed to make poor choices about health plans? Maybe our brains just aren’t wired to use a site like, whether it works or not.

The exchanges are based on a laudable idea: that competition, transparency and consumer choice will lead to higher-quality, more affordable products. The decisions consumers make will thus have significant implications for their own personal and financial health, as well as the overall sustainability of the exchanges. But despite the good intentions behind the website, behavioral science research suggests that many consumers may be ill equipped to make good decisions in the insurance marketplaces.

Choosing health coverage is particularly challenging. Humans have difficulty making optimal choices under conditions of uncertainty, when weighing probabilities of long-term risks and benefits, and when analyzing complex products with multiple components of unclear relative values. We’re bad at assessing the likelihood of low-probability events, like winning the lottery or getting in a car accident. We overestimate our ability to repay loans and spend more with credit cards than we would with cash. We struggle with decisions about how to invest our retirement savings and are highly susceptible to the number and types of 401(k) plans we’re offered. In short, we have trouble with precisely the types of issues involved in choosing the right health coverage.

1) You know the 'ol adage about "good intentions," and
2) Humans "have difficulty making optimal choices," so naturally we should cede those choices to the government. Because their track record is so damn good, right?

By the way, article author Dhruv Khullar once worked for the Boss Obama administration, something Politico didn't see fit to inform us about.

Posted by Hube at November 29, 2013 12:50 PM | TrackBack

Comments  (We reserve the right to edit and/or delete any comments. If your comment is blocked or won't post, e-mail us and we'll post it for you.)

Post a comment

Remember personal info?